Permanent

Sydney, New South Wales

Marketing

Digital

AU$130000 - AU$150000 per annum

Jake Stainton

jake@talenza.com.au

07-08-2024

BBBH16285

A marketing specialist with a specialty in conversion optimisation to improve client conversions and GP loyalty for all Health brands, a specialist in telehealth services.

This role is responsible for the customer lifecycle (from sign-up to advocate) and for GP marketing. The main focuses of the role are:

1. New customer conversions - including analysing client behaviour, conducting tests, and implementing strategies to optimise website
2. GP marketing - including campaigns and working with engagement managers to target and grow GP referrals.
3. Customer retention - ensuring a seamless customer experience throughout the client's treatment journey (typically lasting from referral through 3-10 appointments), primarily through Hubspot

1. Conversions throughout the client and GP lifecycle through multiple channels:

• Website
• Hubspot CRM / email workflows
• Offline channels (GP mailout, faxes, etc)

2. Conversion rates:

• Lead to signup and signup to booking
• Repeat bookings

• C- SAT / NPS
• Public review ratings
• referrals

• Marketing leadership - currently 1 team member based in the Philippines (Hubspot administrator) and vendor management
• Conduct in-depth analysis of Hubspot workflows, user behaviours, and conversion data to identify areas for optimisation
• Plan and execute A/B and multivariate testing to improve key conversion metrics (e.g., click-through rates, signup rates, open rates)
• Conduct in-depth analysis of website traffic, user behaviours, and conversion data to identify areas for optimisation
• Develop and implement data-driven hypotheses for conversion optimisation experiments
• Utilise tools like Google Analytics, Hotjar (heatmaps), Hubspot, session recordings, and customer feedback to gather insights
• Collaborate with the rest of the marketing team (e.g. design, development) to implement conversion optimisation solutions
• Continuously monitor and report on the performance of optimisation efforts, providing actionable insights
• Develop, execute and analyse GP marketing campaigns
• Collaborate with GP engagement managers to align touchpoints and maximise use of automated vs personal outreach
• Own and manage customer reviews - including C-SAT surveys and external review platforms.
• Stay up-to-date with the latest CRO best practices, techniques, and broader customer marketing industry trends

Essential experience

• Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field
• Minimum 5 years experience in customer marketing
• Minimum 3 years of experience in Conversion Rate Optimisation (CRO)
• Expert in Hubspot CRM
• Strong knowledge of neuroscience as it relates to persuasion theory, techniques and research methods
• Strong analytical and data interpretation skills
• Proficiency in using analytics tools (e.g. Google Analytics, Hotjar, etc.)
• Familiarity with A/B testing methodologies and statistical analysis
• Working knowledge of public review platforms (e.g. Google reviews, TrustPilot, etc)
• Excellent communication skills to present findings and recommendations to stakeholders
• Understanding of user experience (UX) principles and design best practices
• Problem-solving mindset with a focus on driving measurable results

Desirable qualifications

• Knowledge of programming languages (e.g., HTML, CSS, JavaScript)
• Certification in Google Analytics, Optimizely, or other relevant tools